PPC: 3 Ways to Run Performance Max Campaigns Without a Video.
Performance Max is a new campaign type in Google Ads that lets you access all of Google’s inventory in one campaign while being focused on goals and performance, as the name implies. It aims to provide you with as many conversions as possible, using all channels Google can advertise on such as: Search, Display, YouTube, Gmail and others. Due to its ability to advertise in YouTube, the campaign requires a video in order to run in its full potential. In this blog we will show you 3 ways to run Performance Max campaigns without having a professional video asset to upload.
1 – Uploading a video from your YouTube channel to Performance Max
Probably the easiest way to add a video to Performance Max is by adding your video asset to the campaign through YouTube. If you already have a YouTube channel you can link it to your campaign and use any of your videos as part of the ad. This is the easiest and most efficient way to do it.
2 – Using the built-in video creation tool in Performance Max
If you don’t have a YouTube video to use, you can use the built in video creation tool to create a video from scratch. The tool is easy to use and provides you with templates to choose from that are easy to work with. With this tool you can better showcase your Brand and CTAs while not spending a large sum of money on video filming and editing.
3 – Using the Google auto-generated videos
If you don’t have a YouTube video or if you don’t have the time to create a video, you can always leave the video asset setting empty and Google’s AI will automatically create a video for you using your images and Ad copy. You will then have the opportunity to view the video in 24-48 hours in the Assets section of Performance Max. We do not generally recommend this for well established brands and large businesses, but if you are just starting out it can be an easy way to get more impressions from your Google Ads campaigns, and you will always have the opportunity to upload a video at a later date, at which point all of the auto-generated video will be removed.
How our PPC experts at KM2Digital Southampton can help?
You can also get in touch with us, and we can setup your own Performance Max campaign from scratch and help you build reach and conversions for your business. Get in touch with KM2Digital Southampton today to find out more. We can also help with any other PPC and SEO needs you may have such as local SEO in Hampshire and any other area in the UK.
